Power, individuality and fashion explored
For creative Alessandro Michele , Gucci SS20 was about scaling back from his renown maximalism to a referential to Gucci in the period of the 90’s, and although he wanted to create a collection using an alternative voice, he of course could not depart without a story. The show opened with a few models who came out on conveyor belts, wearing variations of straight jackets.
With this notion of opening his show in forms of straight jackets, Michele shone a light on how the concept of biopolitics affects and restricts us all as a society, and questions whether fashion, in it’s vast variety of forms, shapes and colour can offer itself as a form of resistance through a celebration of individuality and diversity. In the same way, after the procession of white garments, Alessandro offered a collection, which could be classified as his group of protestors, who rebel against the social norms of biopolitics with purple suits, bright pink coats and even an addition and embrace of sexual humour with lace-inset slip dresses, black vinyl chokers, scoop-neck leotards, high slit midi skirts, double GG branded lingerie and a few models carrying feather whips as accessories.
Accessories played a major part as well, the signature Horsebit bag appeared in several versions like the 1995 clutch and medium tote; horse bit leather flat shoes; acetate sunglasses; GG canvas loafers, Zumi GG tweed boots and signature Gucci sneakers.
Although the colours and patterns were at maximum volume, to the surprise of many, the designer decided to keep the silhouettes clean and simple as to keep his references to the brand in its earlier ages, which will also help with commerciality and production.